Growing up in the MENA region, I was always fascinated by the women around me. Their hands and necks were adorned with golden stacks that softly clinked, tinkled, and rattled as they moved. Their beauty flowed from one generation to the next, becoming priceless heirlooms that surpassed time.
From a young age, I collected every bracelet and necklace I could find, treasuring them as extensions of myself. To me, they were markers of memory, identity, and pride.
As I stepped into adulthood, I began to notice that much of the jewelry on the market felt fragile, overpriced, and disposable. It felt hollow in comparison to the pieces I had grown up admiring.
That’s why I founded Swanihei, with the love and support of my family. Our mission is simple: to create jewelry that’s beautifully designed, thoughtfully crafted, and made to go through life with you.
Each Swanihei piece is made with high-quality, tarnish-resistant stainless steel carefully selected for its durability, comfort, and elegant finish. We collaborate with trusted partners who share our commitment to excellence and ethical sourcing, ensuring every product meets our high standards of craftsmanship.
Our collections draw inspiration from the warmth of MENA heritage, the ease of modern minimalism, and the joy of self-expression. Whether it’s a sleek everyday staple or a statement piece designed to turn heads, Swanihei jewelry is made to be worn, gifted, and remembered.
As we grow, our vision is to establish Swanihei as a trusted name in accessible luxury — one that champions customer satisfaction, innovative design, and sustainability at every step. We're continuously exploring ways to reduce waste, extend the life of our products, and design with both intention and integrity.
Because timeless beauty shouldn’t come at a cost — and it should be available to everyone.
With love,
Serine, Founder of Swanihei